Post your event on Facebook

 Facebook Events | The Basics | Ticket service 

Facebook, an indispensable tool for organizers. This blog is for organizers who want to get started with Events on Facebook. We assume that there is some basic knowledge in-house.

Post your event on Facebook

Are you organizing a workshop, a networking drink, a concert or a festival? For all events (small and large), Facebook is the tool to attract visitors, bind customers or reach new customers. You create a community with your event on Facebook, which you actually meet in the end. So always create an event on Facebook and tell people about your 'product'. Provide as extensive information as possible and think of important details such as age limit or other matters. Choose relevant keywords and use hashtags (#) and mentions (@). Add the ticket link directly to your event, or choose the option: Now on sale. You can also sell tickets directly, visitors can then purchase tickets directly in Facebook. Do you have a free event? Even then it is smart to 'sell' free tickets.

Announce your event

Of course you want a lot of people to know about your event and talk about it. Publish your event to your Page at an appropriate time. There are good and bad moments for this, especially look in the statistics when your fans are online the most. The people who like/follow your page will already receive a notification and can set themselves up on Interested. People get interested and you also reach the people outside them. More fans, more visitors, more sales. You can also approach the community you build with this after your event and ensure that your event is discussed.

Get more selling tickets online free

Paid promotion

Small or big budget, paid promotion on Facebook works to increase ticket sales. You come into contact with people who otherwise would not have known about you. Think carefully about inviting images, catchy text and a clear story. When promoting, choose Increase ticket sales and follow the steps. Create an audience and target the people you think will find your event interesting and who want to buy tickets. Determine your budget and your schedule. The promotion is displayed with a Buy Tickets button, which takes them directly to the sales page. There are several options possible, instead of selling tickets you can also, for example, want to generate more awareness. Determine which goal will work best for your event. Or try both and analyze the results later.

More than just Facebook

Of course, there are more resources than just Facebook. The more you put in, the more likely you are to reach more people. Think of flyers, stickers, QR codes, posters or a newsletter. Think about what is feasible for you and what works best for your target group. What also works well is the deployment of so-called ambassadors; people who are fans of your concept and who love to share this with their supporters. This can be done both online and offline. In addition, create co-organizers on Facebook, think of the location and/or artists. Everyone who also likes their page will be automatically informed (more reach!)

Keep your visitors informed, warm them up

Don't stop at just creating your event on Facebook. Make sure to regularly post in your event, keep your attendees informed of important information and warm them up. Also invite them to join the conversation about your event, ask questions or organize a giveaway. This way you create a hype around (and also after) your event. The Publishing Tools feature lets you plan posts ahead. Sit down and make fun, original and inviting messages with appropriate images (think of preparations, catering, location, artists, music, etc). Also do this after your event and keep your visitors interested. Explore event marketing websites to publish your event free.

And then… the stats

You can also find a lot of valuable information in Page Stats before your event takes place. See how your ad is performing and make some changes as needed. Facebook helps you make it even better. The statistics on Facebook are quite extensive. Get information about how many people you have reached, how many page views, likes etc. You can also see here whether your paid promotion has worked. Compare the past event with previous events, draw your conclusions and keep improving. You will also receive recommendations from Facebook to see which action will be successful for your next event.

You also use the extensive Target group statistics to keep improving yourself. The more you know, the more targeted you can promote to a highly relevant target audience next time. The more relevant the target group, the more interested parties and the more sales.

Get inspired

Also look around you, look at other organizers and events. Be inspired and create your own total concept. See what works and apply it to your own event. Only then will you discover what works for your target group and event and turn your event into a success story. So get started!