How to Set Up Concert Tickets: 5 Tips

You have the band, venue and theme for your next concert… but do you know how to set up concert tickets? If you haven't already thought about where to sell your concert tickets, this guide is for you.

How to sell concert tickets with the right promotion

It is not easy to sell concert tickets. So let's look at ways to promote the concert itself before we get started on where to sell them. That way you avoid an embarrassingly empty location.


1. Create a band or tour website

If you run a band, music venue, or festival, you should already have an official website. Make it the central hub for everything related to the concert you're promoting.

Make sure you do the following:

  • Optimize the website design to make it look intuitive.
  • Make sure every page and text is SEO friendly .
  • Start a blog to promote the band, venue or concert.

2. Post content on social media

Social media is crucial if you want to promote a concert and sell tickets. But not all platforms are equally relevant. (LinkedIn shouldn't be a top priority when promoting gigs, for example.)


These are the most relevant social media platforms for concerts:


  • Facebook
  • Instagram
  • Snapchat
  • SoundCloud
  • Spotify
  • TikTok
  • Twitch
  • Twitter
  • YouTube


Here's what to do once you've created an account:

  • Post images and videos of the artists to create hype around the concert.
  • Organize giveaway competitions as soon as you have the tickets ready .
  • Send regular updates to your mailing list subscribers .

3. Use Paid Ads

Posting content to social media will give you organic traffic, but this may not be enough. That's where paid advertising comes into play. Fortunately, most social media platforms offer those too.


Here are some guides on how to run paid ads to promote your concert:


  • Facebook
  • google
  • Snapchat
  • Soundcloud
  • Spotify
  • TikTok
  • Twitch
  • Twitter
  • YouTube

Tip: Don't forget to run retargeting ads on platforms like Facebook and Google .


4. Partner with media outlets

Most concertgoers go to social media for updates. But there is still something to be said for more traditional media. That's especially true if you're planning a tour or opening of a music venue.


Here's what to do if you're planning a big concert:

  • Write a press release and then distribute it to retail outlets .
  • Find a media partner such as a music magazine.
  • Approach influencers and bloggers to help with promotion.

5. Use concert ticket software

Your life will be a lot easier if you use concert ticket software like allevents. Such software not only helps you create tickets and accept payments, it can also be a good substitute for having an official website. Many ticketing sites also integrate with your social media accounts.

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