Top 5 tips to sell more tickets
Sell more tickets, we probably don't have to ask if you want this too. We as a ticket service are also happy with a sold-out event. In this blog we give five important and practical tips to sell more tickets.
Tip 1: 75 days in advance
In 2018, the agendas are filling up faster and faster and there is a lot of choice. The events on Facebook and other channels are almost impossible to keep up with. The reason for organizers to announce the planned event well in time: about 75 days in advance.
Start by creating the event in the Admin and set up the event according to your wishes, with various ticket types and everything that comes with it. Don't forget to create a content calendar for a clear overview of when, where and especially how you will reach the visitors during the countdown to the event.
What we see a lot is that organizers stop the sale on the day of the event after a certain time. But it is precisely on the last day that a lot of last minute tickets are sold and we often see a peak. Tricks like: 'We're almost sold out, last tickets available at the door' usually don't work, visitors don't fall for it. Our tip: let the online pre-sale continue until the moment that visitors are no longer allowed to enter. If it is busy at the door sale, visitors can buy a ticket on the spot via the ticket shop. The visitor arrives earlier, there is less crowds at the door sale and less cash on location. So win win.
Tip 2: Inform visitors in the right place
Of course you want to keep the visitors informed. But where are those visitors? Where are they active online and are you reaching them in the right way? Questions that you as an organizer should always keep asking yourself. Offer tickets directly on your website (by means of an iFrame) or forward visitors to our ticket shop via the social channels. The ticket shop can be set up entirely in style. Make it a party in your own house style, that offers recognition and so you radiate one whole.
What should always be clear to the buyers: the date, the start and end time, the price, the location, the parking option, the line-up and provide a route description. Make it easy for visitors and provide an inviting call-to-action. Make sure they feel like ordering tickets right away.
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Tip 3: Turn your visitors into ambassadors
Turn your biggest fans into ambassadors. A very strong way to easily sell more tickets. Word of mouth just works, always. Do you still buy a new vacuum cleaner or festival tent without looking at the reviews? Oh no. So make sure that the loyal supporters are actively involved in the run-up to the event. Just inviting and tipping on Facebook no longer works, try to let ambassadors use playful ways to publicize your event. The choice is huge and some creativity is usually rewarded. You then thank these top fans with a place on the honor roll, a dinner, free tickets or merchandise.
Sounds easy right? Is it too! And it works, guaranteed.
Tip 4: Contrast Psychology
Marketing offers good opportunities to stimulate ticket sales. A good example is contrast psychology , in which the differences between stimuli are increased by a so-called interaction effect. With contrast psychology you offer more tickets than just your regular ticket, it is essential that it concerns a more expensive variant, for example a VIP ticket. The Dutchman in us would in many cases see the regular ticket as the more 'sensible' option and therefore choose it.
This principle works in many cases, also in your personal life. Suppose you have dinner tonight and you like to pour a good glass of wine. You go to the local liquor store and ask for a good Chardonnay, being given three options. There is a very good chance that you will take home neither the cheapest nor the most expensive, but one in between.
An additional advantage is that you offer a wider range of tickets. Your visitor likes to have a choice, so that they feel they have been able to choose a ticket that suits them well. This in turn translates into more sales and increased turnover.
Tip 5: Fear Of Missing Out
According to Dirk de Wachter (Psychiatrist), FOMO is a common disease of our time. FOMO: The fear of missing out. Everything has to be fun, nicer, nicest and that is why the choice of an evening on Netflix is taboo if they have your event opposite.
Create various price ranges in your tickets., go up step by step. As soon as people enter your ticket shop, for example, three ticket types are already sold out. This certainly has an effect on the FOMO principle, a hype that you are only too happy to nurture.
Do you have a genius tip to sell more tickets? Let us know, we like it!
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