10 TIPS TO SELL MORE E-TICKETS
SELLING MORE E-TICKETS WITH THESE 10 TIPS SELLING TICKETS ONLINE IS AVAILABLE FOR EVERYONE. BUT HOW DO YOU ENSURE THAT IT REALLY BECOMES A SUCCESS? TWO HANDS FULL OF PRACTICAL TIPS AND TRICKS!
1. START ON TIME
Make sure you start sales and information provision well in advance. People are busy these days, agendas are full and different activities are set against each other. Do you already have something other than fishing behind the net?
But there is also a second more technical reason: online sales via the internet need some time to find their way; for example, before your site and the ticket shop are properly in Google!
2. THINK OF A STRATEGY
Flirting with websites addresses, facebook pages, telephone numbers, URLs of the ticket shop, telephone numbers, twitter accounts, mail addresses etc. appears not to work well. It is better to have 1 central point where you put everything in a row and from which e-tickets can be purchased (and possibly additional information can be obtained). So first choose what will be that one central point for you! Typically this is your own website, but a facebook page is also very popular. Make sure that it is in order and leads all interested parties to that place.
3. PROVIDE SUFFICIENT INFORMATION
It may be clear to you what will happen at your event. But for a random visitor that certainly does not have to be the case! Start very simply and clearly with what it is all about: dance party, performance, ballet performance, living fair, evening course, etc. Name man and horse. Who is coming; main act, supporting act, guest appearances, speakers. What else can you do for the visitor?
What is the reason, has it been around for a while, was it a success last time, how many people were there at the time? How long does it take, what kind of location is it? What can you get from food and drink? What is the style or atmosphere? What can the visitor do? How many bands or singers are there, how many stalls are there? etc etc. Is it closed or an open event? Is there catering, how does transport, parking work?
In short: fully inform your potential visitor!
4. MAKE SURE THAT PRESALE BRINGS BENEFITS
Some people are reluctant to buy early; "That will come, it is also possible on the day itself". As an organizer you do not know how many people are coming, you do not know your budget until the day itself, you have work from it at the entrance (while you are already so busy) etc. Therefore, ensure that your visitor also has an advantage with online sales (or just imagine that no physical sale is possible!). Offers a discount, no queue, an extra present, better places or guaranteed access.
5. USE SOCIAL MEDIA
Depending on your target group, but increasingly the means to approach and inform people are the social media such as Twitter, Facebook, Instagram etc. It is not a matter of 1 time to send a message out the door and "One will come". No, regular communication and teasing your audience is what is needed.
Tip: Create a Facebook community
An absolute must is the creation of a Facebook page for your organization or event. Collect as many followers (likers) as possible and share information, involve them in everything, give away news, start a competition, etc. A close group of people / supporter is the way to get the first crowd to your event. These are again the ambassadors to pass on.
You can also create an event on Facebook and use the link to your selling event tickets online!
6. SUGGEST SCARCITY
If you can tempt people to buy tickets now, you know where you stand, you are sure of your income and a pleasant, crowded room. You can do this by creating scarcity, or at least suggesting it. You can simply set UP = UP, Full = Full. In other words: if you order online now you are assured of access, but if you wait too long or only want to purchase a ticket at the cash desk you can fish behind the net . Another possibility is to show that ticket sales are going well ('75% already sold'). Finally, you can offer the first tickets (or the first week of the sale) more cheaply. Soon the first tickets are sold out and then you report this on the ticket shop / Facebook / website: 'Early Bird tickets SOLD OUT'
7. TICKET SHOP IN ORDER
Make sure your ticket shop looks neat and familiar. For example the colors in the style of your website, an image that belongs to the event. But keep it stylish! Also provide sufficient information in a neat way (tip 2)
8. CLEAR LINK TO SALES PAGE
Make sure you don't have to look where the tickets can be sold. Place a clear link, or rather a button, with a text like 'Order your tickets here' (and the link leads to the ticket shop).
9. GIVE AN EXTRA
People love presents and free things. So giving away a drink or a gadget always works well.
"You receive 2 consumption vouchers when you return your e-Ticket".
10. SELL ON AS LONG AS POSSIBLE
Last-minute orders are becoming more common. Nowadays people are used to being able to order a ticket an hour in advance, or decide to go anyway on the day of a trade show. If this is not a problem in terms of logistics or organization, let the sale continue until just before or during the event.
1. START ON TIME
Make sure you start sales and information provision well in advance. People are busy these days, agendas are full and different activities are set against each other. Do you already have something other than fishing behind the net?
But there is also a second more technical reason: online sales via the internet need some time to find their way; for example, before your site and the ticket shop are properly in Google!
2. THINK OF A STRATEGY
Flirting with websites addresses, facebook pages, telephone numbers, URLs of the ticket shop, telephone numbers, twitter accounts, mail addresses etc. appears not to work well. It is better to have 1 central point where you put everything in a row and from which e-tickets can be purchased (and possibly additional information can be obtained). So first choose what will be that one central point for you! Typically this is your own website, but a facebook page is also very popular. Make sure that it is in order and leads all interested parties to that place.
3. PROVIDE SUFFICIENT INFORMATION
It may be clear to you what will happen at your event. But for a random visitor that certainly does not have to be the case! Start very simply and clearly with what it is all about: dance party, performance, ballet performance, living fair, evening course, etc. Name man and horse. Who is coming; main act, supporting act, guest appearances, speakers. What else can you do for the visitor?
What is the reason, has it been around for a while, was it a success last time, how many people were there at the time? How long does it take, what kind of location is it? What can you get from food and drink? What is the style or atmosphere? What can the visitor do? How many bands or singers are there, how many stalls are there? etc etc. Is it closed or an open event? Is there catering, how does transport, parking work?
In short: fully inform your potential visitor!
4. MAKE SURE THAT PRESALE BRINGS BENEFITS
Some people are reluctant to buy early; "That will come, it is also possible on the day itself". As an organizer you do not know how many people are coming, you do not know your budget until the day itself, you have work from it at the entrance (while you are already so busy) etc. Therefore, ensure that your visitor also has an advantage with online sales (or just imagine that no physical sale is possible!). Offers a discount, no queue, an extra present, better places or guaranteed access.
5. USE SOCIAL MEDIA
Depending on your target group, but increasingly the means to approach and inform people are the social media such as Twitter, Facebook, Instagram etc. It is not a matter of 1 time to send a message out the door and "One will come". No, regular communication and teasing your audience is what is needed.
Tip: Create a Facebook community
An absolute must is the creation of a Facebook page for your organization or event. Collect as many followers (likers) as possible and share information, involve them in everything, give away news, start a competition, etc. A close group of people / supporter is the way to get the first crowd to your event. These are again the ambassadors to pass on.
You can also create an event on Facebook and use the link to your selling event tickets online!
6. SUGGEST SCARCITY
If you can tempt people to buy tickets now, you know where you stand, you are sure of your income and a pleasant, crowded room. You can do this by creating scarcity, or at least suggesting it. You can simply set UP = UP, Full = Full. In other words: if you order online now you are assured of access, but if you wait too long or only want to purchase a ticket at the cash desk you can fish behind the net . Another possibility is to show that ticket sales are going well ('75% already sold'). Finally, you can offer the first tickets (or the first week of the sale) more cheaply. Soon the first tickets are sold out and then you report this on the ticket shop / Facebook / website: 'Early Bird tickets SOLD OUT'
7. TICKET SHOP IN ORDER
Make sure your ticket shop looks neat and familiar. For example the colors in the style of your website, an image that belongs to the event. But keep it stylish! Also provide sufficient information in a neat way (tip 2)
8. CLEAR LINK TO SALES PAGE
Make sure you don't have to look where the tickets can be sold. Place a clear link, or rather a button, with a text like 'Order your tickets here' (and the link leads to the ticket shop).
9. GIVE AN EXTRA
People love presents and free things. So giving away a drink or a gadget always works well.
"You receive 2 consumption vouchers when you return your e-Ticket".
10. SELL ON AS LONG AS POSSIBLE
Last-minute orders are becoming more common. Nowadays people are used to being able to order a ticket an hour in advance, or decide to go anyway on the day of a trade show. If this is not a problem in terms of logistics or organization, let the sale continue until just before or during the event.
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